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Posts Tagged ‘CRM’

Factoid from today’s BusinessWire webinar on social media, news releases, and investor relations:

  • 16 percent of Fortune 500 companies have external-facing blogs
    (naturally, tech companies, and then the drug industry, were among early adapters)
  • 90 percent of those allow comments

Here’s a brief recap: Social media is still largely being treated as a way to distribute content, although its value as a communications vehicle for listening to consumers is being recognized by Dell and others, the presenters concurred. As with other types of corporate communications, assessing its risk and reward concerns the extent of control that may be possible.

The speakers noted where C-suite trends in using social media are going. Besides having made a commitment to maintain blogs, more companies are providing Facebook pages, potentially investor-useful LinkedIn profiles and real-time Twitter feeds of quarterly earnings conference calls, with eBay as a prime example for that level of immediacy and potential interactivity.

The bottom line: These channels and vehicles will be another mode to manage, with an eye to credibility as with any other potentially material announcement that may move a stock price and be subject to regulatory requirements.

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Word of Mouse

Somehow it all comes down to trust. My neighbor and fellow IABC member Shel Holtz was commenting at today’s second East Bay Social Media Breakfast that a dozen years ago the research emphasis there was on topics such as these . . . on the linkage between that quality and business communications approaches. (more…)

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